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Commercialisation and licensing

Commercialisation enables your business to realise returns from its intellectual property. Licensing gives you control over how your intellectual property is used by third parties.

Commercialisation specialists

Our lawyers are commercialisation experts with the experience to prepare, review, and negotiate agreements covering:

  • research and development
  • confidentiality
  • licensing
  • distribution
  • assignments of rights.

Commercial due diligence

Kensington Swan’s Intellectual Property team is regularly involved in commercial due diligence, focusing on intellectual property assets. We can provide vital specialist advice on the intellectual property assets your business holds, particularly when your business or assets are to be transferred. We can also carry out due diligence on the intellectual property assets of others.

Recent experience

Formway Design Studio

Formway designs seating and office furniture and licenses its intellectual property rights to overseas manufacturers and distributors. Our lawyers advise on design, development, and licensing agreements to ensure maximum return from each new product.

New Zealand Medicines Formulary Limited Partnership

We advised the New Zealand Medicines Formulary Limited Partnership on all intellectual property aspects of creating the New Zealand Medicines Formulary, an essential reference for healthcare professionals on medicines and their use. This unique project involved acquiring copyright licences from the UK and negotiating terms for the provision of the Formulary to the Ministry of Health.

Ministry of Economic Development

Kensington Swan is advising the Ministry on the licensing of brands for use by SKYCITY in a planned international convention centre in Auckland. This project has involved brand protection by trade mark registration, statute, and licensing, to ensure the Government has appropriate protection.

Tourism New Zealand

Our lawyers provide brand protection strategies for Tourism New Zealand’s internationally significant and successful 100% PURE brand. We advise on licence and marketing agreements and take action against third parties who try to emulate Tourism New Zealand’s efforts.

Related legal services

Brand development and protection
Enforcement of IP rights
Dispute resolution
Franchise law

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