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Intellectual property

For many businesses, intellectual property is their most valuable asset. Our team of intellectual property law specialists is one of the largest in a New Zealand commercial law firm. We have a proud record of protecting and enforcing our clients’ rights, and ensuring they achieve maximum benefit from their IP. Kensington Swan is a member of IPSANZ (Intellectual Property Society of Australia and New Zealand) and INTA (International Trade Marks Association). We are ranked in the IP area in numerous international directories, including Chambers Global, Legal 500, PLC Which Lawyer?, Who’s Who Legal, Managing IP, and Asia IP.


Counterfeiting and piracy is a big threat to your brand and business. To protect your intellectual property you need decisive and cost-effective anti-counterfeiting strategies. Kensington Swan’s tailored cease and desist and take-down campaigns combined with innovative cost solutions help our clients manage their anti-counterfeiting budgets. More >>

Brand development and protection

Brands and trade marks can drive revenue, provide competitive advantage, form saleable assets, and attract liability. We are experts in developing and protecting brands and trade marks in New Zealand, Australia, and globally, through our network of trusted associates. More >>

Commercialisation and licensing

Commercialisation enables your business to realise returns from its intellectual property. Licensing gives you control over how your intellectual property is used by third parties. More >>

Copyright law and design registrations

Copyright and registered designs are important means of protecting original artistic, literary, graphic, and musical works, as well as computer software. We advise on the critical issues around copyright ownership, the exclusive rights that copyright provides, and how to enforce those rights. More >>

Domain name law and disputes

Domain names are valuable assets and Kensington Swan has extensive experience in their protection and recovery. A protection strategy is essential for your brand and we advise on the most suitable approach for your business. More >>

Enforcement of IP rights

Kensington Swan is a market-leading specialist in IP rights enforcement and dispute resolution. Our team advises on infringement of IP rights, including trade marks, copyright and patents, passing off, and issues arising under the Fair Trading Act. More >>

Patent law

Patent infringement proceedings require resources, excellent legal skills, and technical expertise. The Kensington Swan team brings together this combination to provide unparalleled advice on New Zealand law in this area. More >>

Plant variety rights

Plant variety rights give the breeder of a new plant variety exclusive rights for a period of time. More >>

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Updates and Media

Jenni Rutter interviewed by Māori TV

23 May 2017 Intellectual property

Commerce Commission targets misleading conduct – hefty fines likely

06 Mar 2017 Corporate and commercial law, Information technology law, Intellectual property

How the cookie crumbles – what you need to know about online tracking files

30 Nov 2016 Information technology law, Intellectual property

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