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eCommerce law

The growth of e-commerce and the economies of scale and global reach provided through the rapid expansion of the internet are changing business models and providing new opportunities. Kensington Swan has been assisting clients to manage risks associated with online business models since the advent of e-commerce.

New models, new challenges

Businesses are increasingly transacting electronically. Even organisations that don’t do business online are finding that an effective website and the clever use of social media are important ways of generating business.

Our lawyers understand the legal challenges associated with e-commerce and the new set of risks that must be effectively managed, including:

  • online security
  • the protection of personal information
  • intellectual property protection.

Advice for IT companies

Specialist e-commerce activities, such as website development and the provision of software as a service, involve unique issues that don’t apply in more traditional contexts. We can help you manage these issues to achieve successful business outcomes.

Recent experience

Tourism New Zealand

We have advised Tourism New Zealand on several online competitions and promotional campaigns designed to attract international visitors to New Zealand. These promotions often leverage social media sites, with thousands of potential entrants, and involve complex legal issues that need to be carefully managed because they attract widespread publicity and are significant for Tourism NZ. We have assisted Tourism New Zealand to run many successful campaigns.

Wialus Solutions Limited

This New Zealand company provides innovative operational support system solutions for telecommunications network operators. Wialus required a suite of contracts that were tailored to meet their specific business and online service delivery model. We prepared a software services agreement that provides a solid framework for Wialus’s relationship with its customers and an end user licence agreement (EULA) that governs Wialus’s relationship with each user of its products and services. We also provided advice regarding software development and non-disclosure agreements.

Metra Information Limited

Metra is a subsidiary of MetService and delivers world-class weather products and services to various industries including media, energy, aviation, and infrastructure services. It has developed, and licenses internationally, an innovative weather graphics presentation system that is used by the world’s leading television and online broadcasters. Weatherscape XT fuses meteorological science with the latest computer graphics technology.

We advised Metra on its development and licensing of Weatherscape XT. We prepared data licence agreements and software licensing and services agreements. These assist Metra to manage its worldwide product licensing and support relationships.

Our advice has assisted Metra to license its leading-edge software product and establish and maintain customer relationships with leading broadcasters and media publishers in New Zealand, Australia, United Kingdom, Europe, Middle East, Africa, and Asia.

Related legal services

Technology law
IT procurement and outsourcing

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